How AZ Interior turned S$830 of ad spend into 44 tracked enquiries in month one
AZ Interior
AZ Interior, a Singapore renovation, electrical and plumbing contractor, needed urgent callouts to arrive online. JustClick built the website, dedicated landing pages and Google Ads campaigns with full call and form tracking.
With JustClick, AZ Interior has seen:
- 44 conversions in the first month
- ~S$19 cost per conversion on S$830 spend
- 3 tracked lead channels: call, form, WhatsApp
- Power Trip ad group became the standout performer
Integrations
Google AdsGA4Tag ManagerWhatsAppLiteSpeedChallenges and solutions
No online lead capture
Enquiries came by word of mouth; the old site did not track a single call or form.
SOLUTIONA new WordPress site with AJAX enquiry forms, click-to-call and WhatsApp buttons, all pushed to the dataLayer and counted in GA4.
Emergency intent, generic pages
Searches like "emergency electrician" landed on a homepage that did not mention emergencies.
SOLUTIONDedicated landing pages per service, matched to ad groups, with a single clear action.
Wasted spend
A broad keyword set attracted DIY and job-seeker searches.
SOLUTIONCampaigns structured by service with a live negative keyword list reviewed weekly.
Results
- 44 conversions in the first month
- ~S$19 cost per conversion on S$830 spend
- 3 tracked lead channels: call, form, WhatsApp
- Power Trip ad group became the standout performer
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