How Tomahawk Steakhouse got outlet-level clarity on two Google Ads campaigns
Tomahawk Steakhouse
Tomahawk Contemporary Steakhouse runs outlets at Novena and Raffles Place. JustClick restructured search campaigns per outlet, built audiences from reservation data and delivered one report the owners could actually read.
With JustClick, Tomahawk Steakhouse has seen:
- 415 reservation records turned into audiences
- 2 outlets reported separately
- Weekly search-term and bid reviews
- Fixed email deliverability
Integrations
Google AdsGoogle Business ProfileCustomer MatchZeelyBrevoChallenges and solutions
One account, two restaurants
Spend and results were blended, so nobody knew which outlet the ads were filling.
SOLUTIONSeparate campaigns per outlet with negative keywords and a report with an outlet toggle.
No first-party audiences
Hundreds of reservation records sat unused.
SOLUTION415 records cleaned and uploaded as Customer Match audiences for remarketing and lookalikes.
Email landing in spam
Duplicate SPF and a misconfigured MX record.
SOLUTIONDNS diagnosed and corrected; deliverability restored.
Results
- 415 reservation records turned into audiences
- 2 outlets reported separately
- Weekly search-term and bid reviews
- Fixed email deliverability
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